+1 (630) 456-0827

About Us

SC Marketing About Us

Strategic & Creative Marketing Inc. (S/C) is a full-service marketing firm providing integrated strategies and effective plans that include branding, advertising, social media, recruitment marketing and PR.

Certified Women's Business Enterprise
Entrepreneurial Excellence Awards
Best Advertising Agencies in Aurora 2020


Susan MacNicol

Susan MacNicol

Founder & President

Susan MacNicol has more than 25 years of business experience spanning several industries including media, entertainment, retail, higher education and data. Her roles have ranged from marketing, employment branding and client relations, to sales, recruiting and training.

After a successful management career at both domestic and international companies, including Fortune 500 organizations, Susan established her marketing consulting firm in 2001. Through her company, she has completed projects for non-profits, small businesses and enterprise level companies. Some clients include: Experian, Nielsen, Charter Business, Office Max, Sears Holdings, Ericsson, Charter Cable, Time Warner, Level 3 Communications, International Channel Networks, United Artists/Regal Cinemas, Columbia College Chicago, BCCA (Broadcast Cable Credit Association) and Johnson & Johnson.

Specific areas of focus throughout her career include: corporate and regional recruiting and employment branding; local and national sales, advertising, promotions and publicity campaigns; domestic and international marketing, events and corporate sponsorships; client relations, training and business development.

Prior to establishing her marketing consulting firm, Susan held sales and marketing management positions at HSA – High Speed Access Corp, STARZ Encore Group, Orbit Satellite and Radio Networks (Rome, Italy), Samuel Goldwyn Studios, Columbia TriStar Television Distribution and Columbia Pictures (Sony Pictures Entertainment).

Read More About Susan
Her educational background includes an MBA from Pepperdine University and a BA in Marketing Communications from Columbia College Chicago.

Susan lives with her husband and two sons in the Chicago suburbs and enjoys travel, biking, hiking, and supporting local community groups focused on improving education for children and providing opportunities for women.

Tami Wloch

Social Media Director

Tami Wloch’s career includes 20 years of corporate sales and marketing experience in retail, tourism, and telecommunications, plus entrepreneurial experience gained by starting and managing her own retail business. Her community background ranges from teaching in higher education to serving on committees and boards for several charity organizations.

As a sales executive, Tami negotiated million dollar contracts with telecom companies such as MCI and provided remote telecom programming and repairs for a national portfolio. While managing all business aspects of her two retail stores, Tami implemented branding campaigns that defined her products and services through print, radio, in-store design and cross promotions. She gained employment branding experience by recruiting, hiring and training a sales team that delivered $500k in sales in its first year.

Read More About Tami
An early adopter of digital marketing strategies, Tami executed complete advertising and PR campaigns which included websites, SEO, and email marketing.  Her PR strategies resulted in both local and regional print coverage and live press coverage of events. With exceptional creative and project management skills, Tami successfully produced trade show events and fashion shows including scouting locations, hiring talent, designing sets, coordinating AV and serving as Master of Ceremonies.

Tami has a BA from the University of Illinois and currently serves as a Board Member for the Great Lakes Adaptive Sports Association for disabled athletes.

Shilpa Chaubal

Operations Manager

Shilpa Chaubal’s career includes 10+ years of experience in managing projects in IT industry. She has extensive experience as a Lead Software Tester and Business Analyst Consultant for Discover Financial Services and Northern Trust. Before joining Strategic and Creative Marketing Inc., Shilpa has worked as a Freelance Market Research Consultant and Report Writer for leading market research companies like Synovate and Maritz. She has also volunteered actively as a fundraising committee member and marketing coordinator for local Non-Profit organizations Lifespring Ministry and People’s Resource Center. She is currently a board member for a district wide parent organization for Gifted and Talented students in Oswego School District 308.

Shilpa’s educational background ranges from B.S in Electrical Engineering to MBA in marketing from DePaul University.  She is a member of Eta Chapter of Delta Mu Delta; prestigious National Honor Society; in recognition of outstanding scholastic achievements at DePaul University.

Trisha Johnson

Senior Account Executive

Trisha Johnson currently develops social media and digital campaigns for clients, including ad creation, content development and paid campaigns that reach targeted audiences and deliver results. Her career includes 20 years of sales and marketing experience in the fields of mortgage lending, in-store advertising and ecommerce business sites.  Her strong client service relations and attention to detail have earned her numerous awards for outstanding performance throughout her career.

Trisha graduated with a Bachelor of Science degree from the University of Illinois where she was recognized as a Pullman Scholar as well as a Dean’s List honoree.  She actively volunteers in the school district and has led multiple committees that are dedicated to enriching the educational experience of its students.

Diane Moca

Diane Moca

Media Relations Manager, Producer

Diane Moca is a professional writer, public relations specialist and veteran journalist with more than 15 years of experience covering business, features, politics, news, entertainment and investigative stories. She has written extensively for all media platforms: television, radio, newspapers, magazines, websites, social media, newsletters and others.

Diane specializes in crafting unique and engaging stories on each subject she tackles. Her broadcast experience has given her the critical skills needed to create compelling videos for clients to share on the Internet. Diane has coordinated media campaigns for technology companies, real estate firms, utility providers, the hospitality industry and small businesses. She has written press releases, arranged press conferences and helped executives hone their message through her media training services.

Read More About Diane
Diane currently reports for “Business First AM,” a weekday business television program airing on 70 stations around the country. She also writes for the Naperville Sun and Suburban Life newspapers as well as Neighborhood Tourist, Chicago Parent and Working Mother magazines.

Diane has media contacts throughout the United States as a result of her stints in Chicago, Los Angeles, Miami and Denver. She has worked as an anchor, reporter, writer or producer for CBS, NBC, PBS, CNN, E! Television, KTLA (in Los Angeles), WCIU and CLTV (in Chicago), Natcom Global’s Sweeps Feed and the Mancow Morning Show, among others. She has also written for Us Weekly, the Los Angeles Daily News, Electronic Media, Satellite TV Week and many other publications. Diane has appeared as a guest on radio programs and is an audiobook narrator.

Diane grew up in the western suburbs of Chicago and received two bachelor’s degrees in communications and computer science from the University of Denver. After traveling the country to pursue her journalism career, Diane returned to her hometown to start a family and wait for the long-anticipated day that her beloved Chicago Cubs would finally win the World Series. She is an avid cyclist and enjoys watching her husband’s rock band and playing board games with their teenage son and daughter.