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All posts by: Emily Guerin

Shifting Web Design Trends

There’s a great shift happening in the web design industry. Many are ditching current norms for designs that have a more familiar feeling. This shift in web design trends is another phase in the ever-changing technological cycle, where older designs become... Read More

2018 Marketing Hazards to Watch Out For

2018 is bringing about a whole slew of technological changes to the marketing world. But the new levels of technology and exploration occurring could also leave brands open to a number of marketing hazards.   Make Promises You Can Keep Many... Read More

Subconscious Marketing Psychology

To an extent, your marketing efforts shape how your audience views your business. But there is a large number of subconscious, psychological factors that can influence your brand image.     Color Choice Different colors can impact a person’s behavior... Read More

Effective Email Marketing Tips

Email marketing has been proven again and again to be one of the most important parts of a marketing plan. High ROIs, low maintenance, and measurable interactions make email an enticing tool for all marketers. But it can only be... Read More

SEO 101: What Affects Search Engine Rankings?

Search Engine Optimization (SEO) is quickly becoming a staple of marketing jargon. But what exactly does it mean to optimize for search engines? Where do you even start, and what exactly are you doing it for?     Search engine... Read More

Millennial Marketing Trends

Millennials seem to be one of the hardest social groups to understand. Ask one hundred people what millennials like, and you’re bound to get at least 50 different answers. So how do we market to such an undefined group?  ... Read More

The Growing Importance of Branded Content

You may have heard the phrase “content is king” thrown around a lot in 2017. Well, it doesn’t look like that sentiment is going anywhere in the coming years. In fact, branded content is becoming one of the most important... Read More

What’s Affecting My Google AdWords Rank?

Google AdWords uses a complex bidding system to choose which ads occupy which spaces, and in what order. Today we’ll explore what factors play into that process. Google AdWords ranks your ad’s position based on 5 main factors: bid, expected... Read More

B2B Engagement in the Digital Age

Business to Business (B2B) marketing is a typically a practice that take a slightly diverted path from familiar course of consumer marketing (B2C). But as more businesses make a shift towards digital, B2B marketers will be following suit with their... Read More

SEO Tips for 2018

Search Engine Optimization constantly changes and updates just as all other technologies and systems. Try these SEO tips to help keep your site at the top of Google’s search results in 2018. Creating your website was quite the process. Designing... Read More