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Marketing Industry Updates

Keep checking back here for important marketing industry updates! Our posts cover topics ranging from advertising to SEO and everything in between.

Social Media Marketing is Essential to Building a Company’s Brand

There are a few simple principles to keep in mind when using social media to manage reputation and generate growth for your organization. The first order of business is not to be overwhelmed. It’s not about reaching every person in the world. Nor do you have to post to your...

Moms – Looking For A Great Work From Home Job?

Moms! Looking for a great part-time job where you can work on your chosen hours? This is it! Work around your kids’ schedules with a great team ready to train you and support you. We are a growing marketing company in the Chicago area and we need smart moms to...

SC Marketing Receives Innovation Award

In September, Strategic & Creative Marketing, Inc.’s Owner, Susan MacNicol, was honored to receive the Innovation Award from the Daily Herald Business Ledger. The awards ceremony was a wonderful event held at Danada House in Naperville. The award was presented to Susan MacNicol, owner of Strategic & Creative Marketing, Inc.,...

Tami Wloch-Speaking At A Global Conference in Sydney, Australia

Strategic & Creative Marketing is proud to announce that our Director of Social/Digital Media, Tami Wloch, is speaking at the Million Dollar Round Table (MDRT) Global Conference. The event this year is being held at the International Convention Centre in Sydney, Australia. Teaching Financial Professionals Tami will be speaking to...

Exciting New LinkedIn Feature Just Rolled Out!

Because I am part of the Advisory Board for LinkedIn, we get notified of new features coming to, or rolling out on, the platform. Here is a brand new feature! Instead of just being able to click LIKE on a LinkedIn post, now you will be able to choose different...

Elizabeth Colon Sworn In As President Elect, NAWBO

I had a wonderful afternoon yesterday at the NAWBO Chicago meeting watching my friends Elizabeth Colon and Deb Deitz get sworn in to their new positions. Deb will be a new Board Member and Elizabeth is President-Elect. Elizabeth owns a well-established translations company, Metaphrasis, which serves the Chicago area and...

Easy Ways To Get Better Social Media Results

Social media continues to change and organic posting will simply not deliver the way it used to. Platforms are changing algorithms and driving companies to buy ad campaigns if they want to reach their own followers. Marketers and companies must evolve and realize there’s a new landscape taking shape! Whether...

Tami Wloch to Present at Global Conference in Sydney, Australia

Strategic & Creative Marketing is happy to announce that our Director, Social/Digital Media, Tami Wloch, has been chosen to present at an International Conference in Sydney, Australia.  The Conference will be hosted by Million Dollar Round Table (MDRT) and is taking place Sept.1 thru 4th. Tami is excited to be...

Cell Customers – Get Fewer RoboCalls

Verizon customers – you win! Those who have Verizon as their cell carrier have been given an amazing free gift – an app that will help block those annoying spam calls to your cellphone. Verizon and other carriers have previously offered a paid version of this blocker (and they still...

Reach Your Target Market For Better Sales Results

First, let’s define “Target Market” A Target Market is a specific group of consumers that your company wants to know about your products and services. Your target customers are those who are most likely to buy from you. That’s why businesses spend a lot of time and money to define and...

Listen to Tami’s radio show for FREE Marketing Tips!

Did you tune in to BusinessRadioX? If you missed the LIVE radio show on BusinessRadioX, no worries!  Tami shares some great Free Marketing Tips.  Learn to make changes to your Social Media platforms that will result in more sales for your business! You can listen to the entire show thru the...

Latest Facebook Hoax Telling People Their Pictures Are Going Public

Have you seen the latest hoax post going around Facebook? It usually starts something like this: “Deadline tomorrow !!! Everything you’ve ever posted becomes public from tomorrow. Even messages that have been deleted or the photos not allowed. It costs nothing for a simple copy and paste, better safe than...

TEDx Naperville Photos At The S/C Booth

Did you have your picture taken at our photo magnet booth at the TEDx Naperville Event?  You can find them by CLICKING HERE! Scroll down on our Facebook page to see all the pictures!...

S/C Marketing Partners with TEDx Naperville’s Conference Sat. 11/9/18

TEDx Naperville Disruptive Conference A former death row inmate, a neuroscience professor, and an award-winning bartender are among more than a dozen unique speakers chosen to share their ideas TOMORROW (11/10) at TEDx Naperville, a local conference modeled after the popular TED talks on YouTube. “What’s different about the TED...

I’m Speaking at: Career Smart, Sponsored by AMA Chicago (American Marketing Association) 11/15/18 – Join Me!

How to Take Your Career to the Next Level (Literally) – is my presentation, and I’ll cover a range of topics including moving up the “corporate ladder,” how to succeed when your direct manager is not supportive, negotiating for top dollars, increasing the amount of new responsibilities so you can...

Successful Social Media Marketing = Hiring a Marketing Person

You know you need great Social Media for your business.  Here’s my best advice – don’t hire that 20-something that “can post for you!”  Being able to physically post a few articles on your pages each month will NOT help your business grow.   Hire a Professional Your best bet...

Wash My Hair & I’ll Buy What You’re Selling

Simple Ways to Get More Sales I was at the hair salon the other day, leaning back in the chair, half asleep while having my hair washed and a thought occurred to me, “if the stylist asked me to buy something right now, I probably would!” In a state of blissful relaxation,...

Want To Know What GREAT Marketing Looks Like?

Do you want to Grow your Business? Great Marketing is essential to enhance Brand Recognition, get more customers, & increase sales!  You need a trusted source for all of your marketing needs and Strategic & Creative Marketing is that source.  With over 15 years of experience, S/C has worked with...

Hire Talent Or Get a Job – Discover the Inside Secrets Corporations Use – Live Event 8/29!

Discover the Inside Secrets Corporations Use To Hire Talent Even if you aren’t running a Fortune 100 company, you can learn to hire like one. Whether you want amazing new hires or you want to keep the rock-star talent you have right now, you need this info. Looking for a...

Recruit & Retain Webinar: The SOCIAL MEDIA & DATA SCIENCE Behind Building a Loyal Workforce!

Recruit & Retain Webinar Part 2 The SOCIAL MEDIA & DATA SCIENCE Behind Building a Loyal Workforce! Thursday, July 26, 2018 at 1:00pm CT (11:00am PT/2:00pm ET) According to a recent Talemetry poll:    78% of candidates will join talent networks and share information with potential employers yet only 19%...

Who We Are

Strategic & Creative Marketing Inc. is a full-service, women-owned marketing firm dedicated to assisting businesses in achieving optimal sales by clearly defining their target market, identifying competitive advantages, then creating powerful marketing messages and tactics that reach the right audience.

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5 Tips for Being a Successful Entrepreneur

Being an entrepreneur is both a frightening and strengthening journey. You’re going to find out a lot about who you are and the limits you can push yourself too. But beyond that, you may need some guidance on how to be... Read More

The SEO Timeline

It seems that up until recently SEO was a term reserved for the ultra tech-savvy. Being able to predict how search engines will process results is something the marketing world is driven to understand right now. But the history of... Read More

Branding Your Hiring Process

So now you’ve introduced employer branding to your recruitment strategy. Congratulations! You’re ahead of the crowd! But creating an employer brand is only half the battle. the other half? Maintaining your brand throughout the hiring process. It’s important to not... Read More

The Intersection of Recruiting & Marketing

Recruiting and Marketing have often occupied similar spheres of business. Both are behind the scenes, upper-level management tasks handled in the business world. But why shouldn’t they intersect? Now more than ever, businesses are starting to realize the importance of... Read More

Recruiting 101: Defining Employer Branding

Recruiting has been done nearly the same way for decades: post a job, job seekers apply, interviews are had, the best candidate is hired. But in 2018, the tides are changing.     Imagine a world where almost all applicants... Read More

The Importance of Your Mission Statement

Maybe you’ve heard a mission statement described as a “value proposition,” or “customer guarantee” before. It can go by many names, but each aim to answer the same question: What is your business doing for its consumers? All businesses must... Read More

Shifting Web Design Trends

There’s a great shift happening in the web design industry. Many are ditching current norms for designs that have a more familiar feeling. This shift in web design trends is another phase in the ever-changing technological cycle, where older designs become... Read More

2018 Marketing Hazards to Watch Out For

2018 is bringing about a whole slew of technological changes to the marketing world. But the new levels of technology and exploration occurring could also leave brands open to a number of marketing hazards.   Make Promises You Can Keep Many... Read More