So now you’ve introduced employer branding to your recruitment strategy. Congratulations! You’re ahead of the crowd! But creating an employer brand is only half the battle. the other half? Maintaining your brand throughout the hiring process.
It’s important to not drop the ball during the interview after spending so much time and effort building your employer brand. To keep the best hires engaged…
Live Up to Your Own Name
The time to begin sharing information about company culture is before a candidate arrives for the interview, as 90% of job seekers say it’s important to work for a company that embraces transparency. Another 90% do find the employer perspective useful when learning about new companies. However, you can develop the best brand in the world online, but all that effort is wasted if you can’t maintain that brand during the hiring process. Current statistics show 80% of job seekers accept one job offer over another based on personal connections made during the hiring process. Executives must help develop and maintain the employer brand throughout the hiring process to establish that relationship and ensure consistency.
Let Your Culture Speak for Itself
An organizational culture of engagement, encouragement, and acknowledgment goes a long way toward improving your company’s reputation with current employees, prospects, and even your customers. After all, employees are the most trusted influencers when determining a particular company’s employer brand.
This article was excerpted from my new eBook, How Employer Branding Changes Your Company Recruiting Strategy. Click here if you would like to download your own free copy of the eBook.
At Strategic & Creative Marketing Inc. our corporate experience in both Marketing and Recruiting enables us to leverage the knowledge needed to create powerful Employment Brands and highly effective Recruitment Marketing campaigns. Learn more about how integrated communications and strategies increase the awareness of your company and attract exceptional talent.