Posts filed under: Branding

First, let’s define “Target Market” A Target Market is a specific group of consumers that your company wants to know about your products and services. Your target customers are those who are most likely to buy from you. That’s why businesses...
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Recruiting has been done nearly the same way for decades: post a job, job seekers apply, interviews are had, the best candidate is hired. But in 2018, the tides are changing.     Imagine a world where almost all applicants...
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Maybe you’ve heard a mission statement described as a “value proposition,” or “customer guarantee” before. It can go by many names, but each aim to answer the same question: What is your business doing for its consumers? All businesses must...
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To an extent, your marketing efforts shape how your audience views your business. But there is a large number of subconscious, psychological factors that can influence your brand image.     Color Choice Different colors can impact a person’s behavior...
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Branding 101: Rebranding versus Brand Extensions   A common miscommunication between businesses and their marketers are the meanings behind “rebranding” and “brand extension.” This is because the two terms share a common idea: updating the business’s current branding efforts. But...
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