First, let’s define “Target Market”
A Target Market is a specific group of consumers that your company wants to know about your products and services. Your target customers are those who are most likely to buy from you. That’s why businesses spend a lot of time and money to define and monitor their target markets.
So, how do you identify and reach your Target Market?
Potential consumers who make up your target market share similar characteristics including buying geography, buying power, demographics, and incomes. Target markets are generally categorized by age, location, income, and lifestyle.
It’s critical to first fully understand who your target market is:
- Who is the exact person, or company professional – if conducting B2B marketing – that is most likely to need and want your product or service?
- Refine your information until you have a very clear picture of who you’re targeting –
What they do, where they work and live, how much income and education they have, where they are in their stage of life (married, engaged, having children, retired), etc.
- What “pain points” you can solve for them and why would they be especially interested in what you have to offer?
It’s essential to define your Target Market in the development of your marketing plan
Defining a specific target market enables your company to reach and connect with potential customers using effective marketing efforts. It also determines other crucial factors for the product/service, such as distribution, price, and promotion efforts.
By fully understanding your target market, you can specifically craft your copy, messages, and offers so that your target market will find your product/service compelling and respond to the marketing you place out in the world.
For A Marketing Plan That Works, Call Us Today!
We will create a well-thought out Marketing Plan that determines your Brand, defines your target markets, analyzes what your most effective message is to those markets, and demonstrates the best channels to reach them. We look at your competitors and other marketing that is being done in your industry to make sure your message is unique, personalized, and memorable.
Plus, there’s no need to start with all plan pieces at once. S/C will lay out a comprehensive schedule that works within your budget. We plan for roll-outs of Social Media, Direct Mail, Email Campaigns, Website Revisions, Recruitment Marketing, & so much more.