Search Engine Optimization (SEO) is quickly becoming a staple of marketing jargon. But what exactly does it mean to optimize for search engines? Where do you even start, and what exactly are you doing it for?
Search engine optimizing is a series of processes that verify your website’s credibility in order to increase visibility in search results. SEO is a crucial aspect of any websites- new or old. What is the point of creating a website if no one is being directed to it? You need your site to be coming up in search results if you want to remain competitive in the digital space. Unfortunately, many of the specifics of optimizing are kept under wraps. This is on purpose- to prevent people from manipulating their result ranking with methods that take advantage of the algorithms. But there are a few insights we have into what affects SEO!
Most of these SEO factors directly correlate to the user experience. So even if you don’t find direct value in appearing on Google, these tips are helpful to ensure you’re making your website as easy to navigate as possible.
Content has always been a known, key factor in Google search rankings. The golden rule of SEO is to update your web content at least every two weeks. If you don’t, your page will not be indexed by the “Googlebot.” Googlebots are programs that scan the internet for new websites and content to index and make searchable. Your website will not be indexed if it is seen as static. A non-indexed site means that you are not “fresh” enough to be ranked highly in search results.
Another important aspect of content is also the keywords used on your site. Google remembers the text input on your site in order to serve the content in front of relevant audiences. There needs to be an active effort in choosing keyword-rich for best performance in all search engines.
I could write a whole series of articles just on link structuring alone. It is a very in-depth aspect of optimizing that requires very strategic and thoughtful link placement on your website. But I can definitely explain it’s importance here!
Any valid information is always backed up with citations from credible sources. Research requires multiple sources with the same, proven claim to make anything a fact. So goes the validity of your website. Search engines favor websites that have a lot of links to their websites, but those links need to be to credible sources. Good practice to optimize searches with links is to link (in and out of your website) whenever it is relevant. One of the basic tenants of SEO is quality over quantity!
Having your site render properly for mobile devices is just generally good practice for web development. Over half of all Google searches are done on mobile devices, and you need to be found where people are looking. Google checks for indicators of mobile-friendliness as it crawls your site. The best way to ensure your website works on mobile devices is by creating a responsive site. It’s a design style that auto-resizes your site based on which device is accessing it at that moment. Responsive sites are recommended because they can auto-fit to screens of almost any size, like tablets and smartphones.
Site Load Time
Site load time is a confirmed factor in search result ranking. If your loading time is over 2 seconds, then you’re not going to be ranking as high on Google. Site load time is indicated by Google as it crawls through all the information on your site. Google only has so much allocated crawling per site, and if your site can’t be crawled then it shows an inability to deliver information in a timely manner. Low site speed = poor user experience = not worth Google’s time to rank you on their page.
Working to make sure all these factors are at their peak performance is the core of good SEO. It may be a long and technical process, but the results of that work are a crucial piece of your digital marketing strategy.
If you want to hand off your SEO to the professionals, contact us! We’re ready when you are to use our expertise to boost your search results ranking.
Excerpted from SEO PowerSuite: https://searchengineland.com/8-major-google-ranking-signals-2017-278450