To an extent, your marketing efforts shape how your audience views your business. But there is a large number of subconscious, psychological factors that can influence your brand image.
Color Choice
Different colors can impact a person’s behavior and decision making, making it a key tool in marketing psychology. Below is the list of color-to-psychology correlations that marketers and designers use to elicit certain responses:
| Red | Orange | Yellow | Green | Blue | Purple |
|---|---|---|---|---|---|
| Urgency – Youth – Excitement | Friendly – Cheerful – Confident | Optimism – Clarity – Warmth | Peaceful – Growth – Health | Trustworthy – Dependable – Strong | Creative – Imaginative – Wise |
Minute Style Details
Font is a surprisingly important aspect of brand design, which makes it often overlooked. There is a clear marketing psychology correlation between font types and responses:
| Serif | Sans Serif | Script | Modern | Disply |
|---|---|---|---|---|
| Times New Roman – Baskerville | Helvetica – Calibri | Lavanderia – Edwardian Scrip | Futura – Century Gothic | Cooper – Valencia |
| Tradition – Reliable – Respectable | Stable – Clean – Modern | Elegant – Affectionate – Creative | Strong – Chic – Progressive | Friendly – Expressive- Unique |
Consistency is Key
You need to be able to give users the same brand experience, no matter where their touch point is. It’s important to make sure that you give an impression of consistency because subconsciously that will affect a consumers view of your brand. If you are inconsistent with your own image, how will you be with your services?
Ready to get started with a great campaign? Strategic & Creative Marketing works to ensure that these very important aspects of marketing psychology are utilized throughout our campaign. Contact us today to get started!
Excerpted from Jenna Gross of Moving Targets for the Forbes Agency Council: https://www.forbes.com/sites/forbesagencycouncil/2017/12/19/the-subconscious-implications-of-marketing/2/#27ba01e725a1
