Strategic & Creative Marketing is proud to announce that our Director of Social/Digital Media, Tami Wloch, was featured in an article in Authority Magazine! Here are the highlights:
Authority Magazine Question:
Let’s talk about LinkedIn specifically, now. Can you share 5 ways to leverage LinkedIn to dramatically improve your business? Please share a story or example for each.
Absolutely — there are easy, FREE ways people can use LinkedIn to generate more sales!
Amp up your personal profile
- Spend the money to get a professional headshot done! People do not take you seriously as a business person if you can see someone’s arm where you tried to crop the photo.
- Also, don’t hold a cup, even if it’s just water. It can send the wrong message.
- Lastly, don’t use a cartoon drawing (unless you are a cartoon artist) and don’t put up a picture of your pet as your profile pic. LinkedIn can reach customers with money so keep it professional.
Use that banner on both your personal profile AND your business page
- This is FREE advertising so change it often — everyone who goes to your page will see this banner!
- Make sure it includes your email OR your phone # OR your website — make it easy for customers to contact you
Join groups to Show Your Authority
- Not just groups with others in your profession — join groups that contain your best customers
- Post often in the groups so the people see your name and see your breadth of knowledge that show you have authority in your industry.
- Follow the 80/20 rule — 80% of the time share your knowledge and only 20% of the time ask for a sale or pitch a service
- The biggest mistake some people make is just connecting with only people in their own industry — this is fine, but it won’t get you sales
- Set a goal to invite 20 people each week to connect with you — target those people who would be your best customers
- Then, when you post each week (YES, you should post each week), your connections will see what you post (the 80/20 rule still applies)
Post at least once/week
- Set one day each week to post to LinkedIn. It’s easy if you follow a schedule! Here are some great things to post about — use one of these ideas each week and you are set for months!
- POST =
- New products/Services;
- Employee anniversaries/birthdays;
- Thank your customer for something;
- Welcome new customers;
- Customer reviews;
- Summarize and industry article to show authority in your industry
- highlight one of your services/products