How do we do it? And, how is it different than other agencies out there? We work with clients to first understand their business and their marketing goals through our extensive and revealing Discovery Session. Then we build a solid foundation based on data, audience segments and communication strategies that will resonate with each individual target. Much like the Japanese artform, Origami, in which each fold builds upon another to create a complex and interconnected object, our tactics work together to create one beautiful and impactful campaign.
Today, marketing involves knowing which tactic to use in order to deliver results. There are many to choose from – video, blogs, digital ads, social media, TV, radio. It’s our knowledge and decades of experience that enable us to carefully select the right elements to build one single, integrated campaign. Just as Origami artists take one piece of paper and shape it into a complex and beautiful object, we take one clear idea and shape all the pieces into a tightly-integrated campaign that reaches the right audiences with the right message.
Our success in strategic planning and social media buys generated invitations from companies such as Facebook, LinkedIn, and Adobe Spark to share our expertise and help craft the future of social media marketing. Through more than 20+ years in business, we have grown a diverse customer base demonstrating our agility in helping clients succeed in many industries, including Education, Government, Small/Medium Businesses, Fortune 500 companies and non-profits.
Strategic and Creative Marketing (S/C) is a Woman-Owned Business with WBENC certifications as a WOSB (Woman Owned Small Business) and WBE (Woman Business Enterprise)