Emotional Appeal for our client, The Grande Law Firm, resulted in over 6,000 people reached:

Our client Mary Aregoni, owner of Saigon Sisters Restaurants, was featured on TV WGN Lunchbreak.

S/C Marketing is always happy be part of our client’s success stories. It’s easy to promote someone who is so good at their job!

S/C Marketing got these results for our client; Saigon Sisters with just a $15 ad buy on Twitter in just 3 days! Over 11,000 people saw this ad that we specifically targeted to customers within their buying area.

Detailed Career History:

Fulfilling a desire to work in the entertainment business, Susan MacNicol completed her B.A. degree in Chicago, then moved to Los Angeles and started her career in the film industry at Columbia Pictures, where she was tasked with marketing major Hollywood hits such as Terminator 2 and City Slickers. Her career then progressed to Television and she managed marketing for Sony Pictures Television with hits such as Seinfeld, Married with Children and Designing Women. Later, as Director of Marketing and PR at Samuel Goldwyn Studios, she established a new TV marketing department and supported the national marketing of The American Gladiators. An offer to work in Europe and the Middle East in the Satellite TV industry brought Susan to a marketing role based in Rome, Italy with frequent trips to Dubai. Later roles back in the U.S. included marketing and sales for Pay TV Provider STARZ Encore and an Internet services company, HSA, founded by Microsoft pioneer Paul Allen. In 2001, she opened her marketing firm and has completed both marketing and recruiting projects for industry leaders such as Johnson & Johnson, OfficeMax, Sears, Experian and Nielsen, along with small businesses and non-profits.

Speaking Topics

Marketing and Branding

Extensive experience in several industries and companies has provided Susan with extensive real-world knowledge to share with audiences about the importance of marketing and branding to build sales, and how to differentiate between the two. The risks she’s taken in her professional life inspire others who face difficult choices but must overcome personal and financial challenges to achieve success.

Recruiting, Landing that Dream Job

As a recruitment insider at several major corporations, Susan also shares knowledge and specific steps required to land job interviews and, ultimately, the job offer.

Recruitment Marketing and Employment Branding

This unique area combines both marketing and recruiting in an effort to attract the best talent in an ever-shrinking talent market. Susan provides an overview of why companies must employ these initiatives in order to recruit the top employees. She explains specific tactics to implement such as career page content, social media career pages and posts, Glass Door overviews, employee content including testimonials, social media posts, photos and videos.

Overcoming Obstacles for Personal Success

At age 9, Susan’s life unexpectedly changed when her parents moved the family to Damascus, Syria for her Father’s career and an opportunity to meet her extended family members. She spent the next 18 months experiencing life in a third world country, learning Arabic, and gaining a first-hand view of life in the Middle East without all the comforts of her previous American Childhood. This experience changed her worldview and had a lasting impact on her life. Susan also overcame many obstacles to excel in theatre programs during high school, obtain a college scholarship based on academics and theatrical performance, and ultimately follow her dreams to work in the film industry in Los Angeles, CA. Her climb up the corporate ladder in the highly-competitive entertainment industry, along with a marketing role based in Rome, Italy involving trips to Dubai and Damascus provide compelling stories about women succeeding in business, both domestically and internationally.

Publications & Articles

Recruitment Marketing – Hire the best with a strong Employment Brand, LinkedIn        2017

Past Presentations

Employment Branding – Build it and Attract Top Talent

Recruitment Marketing – Strategic Tactics to Share Your Employment Brand

The Marketing Pyramid – Building Strategy from the Ground Up

Effective Social Media Strategies for Business Success

Media Appearances

The Entrepreneur Way                                   Podcast                                   Dec. 2017

Christian Business Owners on Fire                Podcast                                   Nov. 2017

Knowing Your Strengths and Focussing on them with Susan MacNicol Founder and Owner of Strategic and Creative Marketing Inc

Aabcor Healthcare – Tabletop Backdrop

Marketing Video for our client; Cash Flow Chicago; resulted in 24,000 views in less than a month on Facebook and led to their highest-selling event that generated their largest class of students.

Custom videos and media coverage helped Saigon Sisters in establishing their brand in the restaurant industry which ultimately resulted into improved sales. We can help your company deliver your message and get the results.

Social Media videos helped Saigon Sisters in establishing uniqueness of their brand in the Chicago-land restaurant industry. The innovative marketing strategy generated effective awareness and steady growth for Saigon Sisters. We can help you in projecting your uniqueness of your brand through various Social Media platforms.