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6304560827
Portfolio
Nielsen, Schaumburg, IL
Created new “partner pavilion” at major Nielsen-sponsored trade show, which showcased technology partners
Developed conference themes, plus created and executed a social media marketing campaign for the annual conference
Experian Automotive, Schaumburg, IL
Developed strategic and tactical marketing plans and timelines for 2013
Implemented national eBay promotion
Managed creation of 2013 annual ad campaigns for Experian Automotive, plus their key product “AutoCheck”
Wrote/produced sales materials for online and print
Managed creation of trade show booth, copy/graphics, sales materials for major, national auto show
OfficeMax, Naperville, IL
OM Workspace (interior design business) – Created and produced an ad campaign, direct mail and radio spot to promote this service to the commercial interior office furnishings industry nationwide
OfficeMax Recruiting division – Developed the recruitment marketing campaign to hire 1,000 new staff members for new corporate division in the Chicago area; Campaign included ads, public relations, employee referral program and national online job boards
BCCA (Broadcast Cable Credit Association), Northfield, IL
Produced marketing plan and materials to promote a national conference for CFOs in the media industry; developed tactics, timeline and budget for direct mail, banner ads and social media.
Developed plans, tactics, timelines and marketing materials to launch new credit check product to the national media industry.
Created marketing strategies, tactics, timelines, and budgets to increase membership in this professional, for-profit, credit organization; included industry print and banner ads, membership brochures and targeted mailings to industry executives.
United Leukodystrophy Foundation, DeKalb, IL
Developed new lengthy quarterly brochures for members of this international organization
Revised creative approach to better reflect Company brand
Peacock Engineering, Geneva, IL
Wrote/produced sales materials including ads, sales collateral
Managed local, creative agency to revise the Peacock web site
Charter Business, Denver, CO
Interim Director of Marketing, Central Region
Directed creative, marketing campaigns, agencies, media buys, budget and marketing timelines to increase the sale of Voice, Video and Data services to businesses in the Central Region
MFMA (Media Financial Management Association), Chicago, IL
Produced marketing strategies, plans, and tactics to increase attendance at the MFM Annual Conference and increase association membership for this non-profit focused on financial and management executives in the media industry
Tactics included targeted mailings, industry ads, banner ads, Conference registration brochures and agenda booklets
Attendance increased by 52% in 2003 and over 37% in 2004
Columbia College Chicago, Chicago, IL
A member of the planning committee for the “Art of Home Tour” fundraiser
Responsible for planning, securing sponsors and recruiting, training and organizing 110 volunteers for this regional event
Sears, Hoffman Estates, IL
Worked with Sears corporate to develop strategy, advertising and public relations to staff 1,400 employees at 14 new concept “Sears Grand” stores launching in 12 U.S. cities
Recruited retail store managers and staff nationwide
International Channel Networks, Denver, CO
Implemented and coordinated more than 75 local promotions in 25 U.S. markets to promote 13 foreign language television channels in ethnic communities
In New York, 26% of sales calls to cable systems resulted from these promotions
Ericsson, Englewood, CO
Developed new concepts, wrote, designed and printed a sales brochure
Designed business to business direct mail piece for the Customer Management Solutions Group
Adelphia Communications, Coudersport, PA
Produced and implemented a new, all-company CSR sales incentive program launched in 300 cable systems nationwide
Trained more than 900 CSRs in the U.S. and Puerto Rico
Sales increased by 21% in the first three months following the implementation of the CSR incentive program
Time Warner Cable, Kansas City, MO
Wrote and produced a series of radio commercials
Also wrote several TV commercials and print advertising to promote sales and increase viewership
National Division – Denver, CO
Developed concepts & designs for the 3rd quarter, 2002 national campaign to be implemented by 23 systems across the U.S.
Concepts were also developed for TV and radio campaigns
United Artists Satellite Theatre Network (Regal Cinemeetings & Events)
Englewood, CO
Developed new positioning strategy, names, and taglines for the company and their services
Tested concepts in research focus groups
Developed trade show booth design and copy
Wrote copy for new brochures, FAQs, sales scripts
Directed photo shoot on premises for new company brochure
BCCA (Broadcast Cable Credit Association)
Northfield, IL
Produced marketing plan and materials to promote a national conference for CFOs in the media industry; developed tactics, timeline and budget for direct mail, banner ads and social media.
Developed plans, tactics, timelines and marketing materials to launch new credit check product to the national media industry.
Created marketing strategies, tactics, timelines, and budgets to increase membership in this professional, for-profit, credit organization; included industry print and banner ads, membership brochures and targeted mailings to industry executives.
United Leukodystrophy Foundation
DeKalb, IL
Developed new lengthy quarterly brochures for members of this international organization
Revised creative approach to better reflect Company brand
Experian Automotive
Schaumburg, IL
Developed strategic and tactical marketing plans and timelines for 2013
Implemented national eBay promotion
Managed creation of 2013 annual ad campaigns for Experian Automotive, plus their key product “AutoCheck”
Wrote/produced sales materials for online and print
Managed creation of trade show booth, copy/graphics, sales materials for major, national auto show
Peacock Engineering
Geneva, IL
Wrote/produced sales materials including ads, sales collateral
Managed local, creative agency to revise the Peacock web site
Nielsen
Schaumburg, IL
Created new “partner pavilion” at major Nielsen-sponsored trade show, which showcased technology partners
Developed conference themes, plus created and executed a social media marketing campaign for the annual conference
Charter Business
Denver, CO
Interim Director of Marketing, Central Region
Directed creative, marketing campaigns, agencies, media buys, budget and marketing timelines to increase the sale of Voice, Video and Data services to businesses in the Central Region
OfficeMax
Naperville, IL
OM Workspace (interior design business) – Created and produced an ad campaign, direct mail and radio spot to promote this service to the commercial interior office furnishings industry nationwide
OfficeMax Recruiting division – Developed the recruitment marketing campaign to hire 1,000 new staff members for new corporate division in the Chicago area; Campaign included ads, public relations, employee referral program and national online job boards
MFMA (Media Financial Management Association)
Chicago, IL
Produced marketing strategies, plans, and tactics to increase attendance at the MFM Annual Conference and increase association membership for this non-profit focused on financial and management executives in the media industry
Tactics included targeted mailings, industry ads, banner ads, Conference registration brochures and agenda booklets
Attendance increased by 52% in 2003 and over 37% in 2004
Columbia College Chicago
Chicago, IL
A member of the planning committee for the “Art of Home Tour” fundraiser
Responsible for planning, securing sponsors and recruiting, training and organizing 110 volunteers for this regional event
Sears
Hoffman Estates, IL
Worked with Sears corporate to develop strategy, advertising and public relations to staff 1,400 employees at 14 new concept “Sears Grand” stores launching in 12 U.S. cities
Recruited retail store managers and staff nationwide
International Channel Networks
Denver, CO
Implemented and coordinated more than 75 local promotions in 25 U.S. markets to promote 13 foreign language television channels in ethnic communities
In New York, 26% of sales calls to cable systems resulted from these promotions
Time Warner Cable
Kansas City, MO
Wrote and produced a series of radio commercials
Also wrote several TV commercials and print advertising to promote sales and increase viewership
National Division – Denver, CO
Developed concepts & designs for the 3rd quarter, 2002 national campaign to be implemented by 23 systems across the U.S.
Concepts were also developed for TV and radio campaigns
United Artists Satellite Theatre Network (Regal Cinemeetings & Events)
Englewood, CO
Developed new positioning strategy, names, and taglines for the company and their services
Tested concepts in research focus groups
Developed trade show booth design and copy
Wrote copy for new brochures, FAQs, sales scripts
Directed photo shoot on premises for new company brochure
Ericsson
Englewood, CO
Developed new concepts, wrote, designed and printed a sales brochure
Designed business to business direct mail piece for the Customer Management Solutions Group
Adelphia Communications
Coudersport, PA
Produced and implemented a new, all-company CSR sales incentive program launched in 300 cable systems nationwide
Trained more than 900 CSRs in the U.S. and Puerto Rico
Sales increased by 21% in the first three months following the implementation of the CSR incentive program
Thanks, Susan and Strategic & Creative Marketing Inc. for getting our story out to online publishing companies. And thank you for the great job of getting us on TV! You have done excellent work for us.
(Susan) can juggle many projects at one time and somehow maintain consistent quality in her work product. I have a high degree of respect for Susan both personally and professionally, and would gladly hire her again should the opportunity present itself.
Strategic & Creative Marketing provided our group with creative ideas and excellent material to effectively communicate our new community initiative – East Aurora H.S. Business Internship Program. This effort involved collaborating with schools, employers, students and parents and the communication strategy was critical for success. I highly recommend this organization for marketing and communication projects.
I never had to worry about a marketing project led by Susan. She is meticulous, she is thorough, and she has the highest expectation on herself and her work. Having worked with her at many different companies, I can attest to her marketing ability.
Social Media Posting
Emotional Appeal for our client, The Grande Law Firm, resulted in over 6,000 people reached:
SC Marketing got these results for our client; Saigon Sisters with just a $15 ad buy on Twitter in just 3 days!
Over 11,000 people saw this ad that we specifically targeted to customers within their buying area:
Adam Solano, Grande Law Firm & Saigon Sisters
The examples shown above are social media posts created for our current clients. These ongoing project includes creating custom graphics, videos, coupons, and events for social media content. The image on the left shows the analytics for a Facebook campaign created and posted by SC Marketing.
Custom Slideshow Ads
Custom Social Media Slideshows
Strategic & Creative Marketing offers custom social media slideshows for all occasions! Whether it be for a holiday, event, promotion, or whatever you may need, we’re here to help you design the best videos for your needs.
Susan MacNicol Speaking Biography
Detailed Career History:
Fulfilling a desire to work in the entertainment business, Susan MacNicol completed her B.A. degree in Chicago, then moved to Los Angeles and started her career in the film industry at Columbia Pictures, where she was tasked with marketing major Hollywood hits such as Terminator 2 and City Slickers. Her career then progressed to Television and she managed marketing for Sony Pictures Television with hits such as Seinfeld, Married with Children and Designing Women. Later, as Director of Marketing and PR at Samuel Goldwyn Studios, she established a new TV marketing department and supported the national marketing of The American Gladiators. An offer to work in Europe and the Middle East in the Satellite TV industry brought Susan to a marketing role based in Rome, Italy with frequent trips to Dubai. Later roles back in the U.S. included marketing and sales for Pay TV Provider STARZ Encore and an Internet services company, HSA, founded by Microsoft pioneer Paul Allen. In 2001, she opened her marketing firm and has completed both marketing and recruiting projects for industry leaders such as Johnson & Johnson, OfficeMax, Sears, Experian and Nielsen, along with small businesses and non-profits.
Speaking Topics
Marketing and Branding
Extensive experience in several industries and companies has provided Susan with extensive real-world knowledge to share with audiences about the importance of marketing and branding to build sales, and how to differentiate between the two. The risks she’s taken in her professional life inspire others who face difficult choices but must overcome personal and financial challenges to achieve success.
Recruiting, Landing that Dream Job
As a recruitment insider at several major corporations, Susan also shares knowledge and specific steps required to land job interviews and, ultimately, the job offer.
Recruitment Marketing and Employment Branding
This unique area combines both marketing and recruiting in an effort to attract the best talent in an ever-shrinking talent market. Susan provides an overview of why companies must employ these initiatives in order to recruit the top employees. She explains specific tactics to implement such as career page content, social media career pages and posts, Glass Door overviews, employee content including testimonials, social media posts, photos and videos.
Overcoming Obstacles for Personal Success
At age 9, Susan’s life unexpectedly changed when her parents moved the family to Damascus, Syria for her Father’s career and an opportunity to meet her extended family members. She spent the next 18 months experiencing life in a third world country, learning Arabic, and gaining a first-hand view of life in the Middle East without all the comforts of her previous American Childhood. This experience changed her worldview and had a lasting impact on her life. Susan also overcame many obstacles to excel in theatre programs during high school, obtain a college scholarship based on academics and theatrical performance, and ultimately follow her dreams to work in the film industry in Los Angeles, CA. Her climb up the corporate ladder in the highly-competitive entertainment industry, along with a marketing role based in Rome, Italy involving trips to Dubai and Damascus provide compelling stories about women succeeding in business, both domestically and internationally.
Publications & Articles
Recruitment Marketing – Hire the best with a strong Employment Brand, LinkedIn 2017
Past Presentations
Employment Branding – Build it and Attract Top Talent
Recruitment Marketing – Strategic Tactics to Share Your Employment Brand
The Marketing Pyramid – Building Strategy from the Ground Up
Effective Social Media Strategies for Business Success
Media Appearances
The Entrepreneur Way Podcast Dec. 2017
Christian Business Owners on Fire Podcast Nov. 2017
Susan MacNicol - PTAG 308 Parent Panel – Succeeding in AP and Honors Courses in High School
Clips
Marketing Material That Delivers The Right Message!
Custom Videos: Create Awareness and Improve Sales
Marketing Video for our client; Cash Flow Chicago; resulted in 24,000 views in less than a month on Facebook and led to their highest-selling event that generated their largest class of students.
Custom videos and media coverage helped Saigon Sisters in establishing their brand in the restaurant industry which ultimately resulted into improved sales. We can help your company deliver your message and get the results.
Social Media Videos
Social Media videos helped Saigon Sisters in establishing uniqueness of their brand in the Chicago-land restaurant industry. The innovative marketing strategy generated effective awareness and steady growth for Saigon Sisters. We can help you in projecting your uniqueness of your brand through various Social Media platforms.
,Restaurant Entrepreneur,
Saigon Sisters & Bang Chop Thai Cuisine