Tami, Thanks for participating in the LinkedIn Advisors community in 2019 and sharing your valuable feedback and ideas. The LinkedIn Advisors completed 142 studies this year and helped us learn about the LinkedIn member experience and how we can continue to improve to meet your professional needs. We are very grateful to have you as a member of our community and look forward to hearing from you in the new activities we have planned for the LinkedIn Advisors in 2020.
Tami is extremely knowledgeable and her presentation was outstanding! She found a way to make her material applicable to each and every business owner in the room (all who are from very different industries)
Before working with Tami, I had a clear understanding of how to use and navigate my own social media accounts, but was unsure of how to translate those skills to business accounts. Tami guided me through establishing, running, and most importantly, profiting from my social media business accounts. She's the best!
5 stars to Tami for her outstanding knowledge within social media marketing. She delivers outstanding value and helped my team of consultants Expedia CruiseShipCenters NorthShore in more ways than I can describe in a paragraph. Thank you Tami!
I am happy to say that the very first social media post that SC Marketing ran for me had more views than all of our previous years of social posting combined. In just a few weeks, we already have potential customers calling us from the social campaign that SC Marketing is running for us.
Thanks, Susan and Strategic & Creative Marketing Inc. for getting our story out to online publishing companies. And thank you for the great job of getting us on TV! You have done excellent work for us.
(Susan) can juggle many projects at one time and somehow maintain consistent quality in her work product. I have a high degree of respect for Susan both personally and professionally, and would gladly hire her again should the opportunity present itself.
Strategic & Creative Marketing provided our group with creative ideas and excellent material to effectively communicate our new community initiative – East Aurora H.S. Business Internship Program. This effort involved collaborating with schools, employers, students and parents and the communication strategy was critical for success. I highly recommend this organization for marketing and communication projects.
I never had to worry about a marketing project led by Susan. She is meticulous, she is thorough, and she has the highest expectation on herself and her work. Having worked with her at many different companies, I can attest to her marketing ability.
Fulfilling a desire to work in the entertainment business, Susan MacNicol completed her B.A. degree in Chicago, then moved to Los Angeles and started her career in the film industry at Columbia Pictures, where she was tasked with marketing major Hollywood hits such as Terminator 2 and City Slickers. Her career then progressed to Television and she managed marketing for Sony Pictures Television with hits such as Seinfeld, Married with Children and Designing Women. Later, as Director of Marketing and PR at Samuel Goldwyn Studios, she established a new TV marketing department and supported the national marketing of The American Gladiators. An offer to work in Europe and the Middle East in the Satellite TV industry brought Susan to a marketing role based in Rome, Italy with frequent trips to Dubai. Later roles back in the U.S. included marketing and sales for Pay TV Provider STARZ Encore and an Internet services company, HSA, founded by Microsoft pioneer Paul Allen. In 2001, she opened her marketing firm and has completed both marketing and recruiting projects for industry leaders such as Johnson & Johnson, OfficeMax, Sears, Experian and Nielsen, along with small businesses and non-profits.
Marketing and Branding
Extensive experience in several industries and companies has provided Susan with extensive real-world knowledge to share with audiences about the importance of marketing and branding to build sales, and how to differentiate between the two. The risks she’s taken in her professional life inspire others who face difficult choices but must overcome personal and financial challenges to achieve success.
Recruiting, Landing that Dream Job
As a recruitment insider at several major corporations, Susan also shares knowledge and specific steps required to land job interviews and, ultimately, the job offer.
Recruitment Marketing and Employment Branding
This unique area combines both marketing and recruiting in an effort to attract the best talent in an ever-shrinking talent market. Susan provides an overview of why companies must employ these initiatives in order to recruit the top employees. She explains specific tactics to implement such as career page content, social media career pages and posts, Glass Door overviews, employee content including testimonials, social media posts, photos and videos.
Overcoming Obstacles for Personal Success
At age 9, Susan’s life unexpectedly changed when her parents moved the family to Damascus, Syria for her Father’s career and an opportunity to meet her extended family members. She spent the next 18 months experiencing life in a third world country, learning Arabic, and gaining a first-hand view of life in the Middle East without all the comforts of her previous American Childhood. This experience changed her worldview and had a lasting impact on her life. Susan also overcame many obstacles to excel in theatre programs during high school, obtain a college scholarship based on academics and theatrical performance, and ultimately follow her dreams to work in the film industry in Los Angeles, CA. Her climb up the corporate ladder in the highly-competitive entertainment industry, along with a marketing role based in Rome, Italy involving trips to Dubai and Damascus provide compelling stories about women succeeding in business, both domestically and internationally.
Recruitment Marketing – Hire the best with a strong Employment Brand, LinkedIn 2017
Employment Branding – Build it and Attract Top Talent
Recruitment Marketing – Strategic Tactics to Share Your Employment Brand
The Marketing Pyramid – Building Strategy from the Ground Up
Effective Social Media Strategies for Business Success
The Entrepreneur Way Podcast Dec. 2017
Christian Business Owners on Fire Podcast Nov. 2017
OM Workspace – Trade Ad
Aabcor Healthcare – Tabletop Backdrop
Marketing Video for our client; Cash Flow Chicago; resulted in 24,000 views in less than a month on Facebook and led to their highest-selling event that generated their largest class of students.
Custom videos and media coverage helped Saigon Sisters in establishing their brand in the restaurant industry which ultimately resulted into improved sales. We can help your company deliver your message and get the results.
Social Media videos helped Saigon Sisters in establishing uniqueness of their brand in the Chicago-land restaurant industry. The innovative marketing strategy generated effective awareness and steady growth for Saigon Sisters. We can help you in projecting your uniqueness of your brand through various Social Media platforms.
We are able to achieve great website design results for our clients at ACR Restoration – Company that is dedicated to the restoration of residential and commercial properties damaged by water, wind, fire, and mold, as well as trauma scenes and other bio-hazard contamination.
Redesigning their website has helped Family Vision Development Center in reaching out to their target market and establishing their services in the community. We can help you deliver the RIGHT message to your customers and potential prospects.
,Research Team
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