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6304560827
Portfolio
Nielsen, Schaumburg, IL
Created new “partner pavilion” at major Nielsen-sponsored trade show, which showcased technology partners
Developed conference themes, plus created and executed a social media marketing campaign for the annual conference
Experian Automotive, Schaumburg, IL
Developed strategic and tactical marketing plans and timelines for 2013
Implemented national eBay promotion
Managed creation of 2013 annual ad campaigns for Experian Automotive, plus their key product “AutoCheck”
Wrote/produced sales materials for online and print
Managed creation of trade show booth, copy/graphics, sales materials for major, national auto show
OfficeMax, Naperville, IL
OM Workspace (interior design business) – Created and produced an ad campaign, direct mail and radio spot to promote this service to the commercial interior office furnishings industry nationwide
OfficeMax Recruiting division – Developed the recruitment marketing campaign to hire 1,000 new staff members for new corporate division in the Chicago area; Campaign included ads, public relations, employee referral program and national online job boards
BCCA (Broadcast Cable Credit Association), Northfield, IL
Produced marketing plan and materials to promote a national conference for CFOs in the media industry; developed tactics, timeline and budget for direct mail, banner ads and social media.
Developed plans, tactics, timelines and marketing materials to launch new credit check product to the national media industry.
Created marketing strategies, tactics, timelines, and budgets to increase membership in this professional, for-profit, credit organization; included industry print and banner ads, membership brochures and targeted mailings to industry executives.
United Leukodystrophy Foundation, DeKalb, IL
Developed new lengthy quarterly brochures for members of this international organization
Revised creative approach to better reflect Company brand
Peacock Engineering, Geneva, IL
Wrote/produced sales materials including ads, sales collateral
Managed local, creative agency to revise the Peacock web site
Charter Business, Denver, CO
Interim Director of Marketing, Central Region
Directed creative, marketing campaigns, agencies, media buys, budget and marketing timelines to increase the sale of Voice, Video and Data services to businesses in the Central Region
MFMA (Media Financial Management Association), Chicago, IL
Produced marketing strategies, plans, and tactics to increase attendance at the MFM Annual Conference and increase association membership for this non-profit focused on financial and management executives in the media industry
Tactics included targeted mailings, industry ads, banner ads, Conference registration brochures and agenda booklets
Attendance increased by 52% in 2003 and over 37% in 2004
Columbia College Chicago, Chicago, IL
A member of the planning committee for the “Art of Home Tour” fundraiser
Responsible for planning, securing sponsors and recruiting, training and organizing 110 volunteers for this regional event
Sears, Hoffman Estates, IL
Worked with Sears corporate to develop strategy, advertising and public relations to staff 1,400 employees at 14 new concept “Sears Grand” stores launching in 12 U.S. cities
Recruited retail store managers and staff nationwide
International Channel Networks, Denver, CO
Implemented and coordinated more than 75 local promotions in 25 U.S. markets to promote 13 foreign language television channels in ethnic communities
In New York, 26% of sales calls to cable systems resulted from these promotions
Ericsson, Englewood, CO
Developed new concepts, wrote, designed and printed a sales brochure
Designed business to business direct mail piece for the Customer Management Solutions Group
Adelphia Communications, Coudersport, PA
Produced and implemented a new, all-company CSR sales incentive program launched in 300 cable systems nationwide
Trained more than 900 CSRs in the U.S. and Puerto Rico
Sales increased by 21% in the first three months following the implementation of the CSR incentive program
Time Warner Cable, Kansas City, MO
Wrote and produced a series of radio commercials
Also wrote several TV commercials and print advertising to promote sales and increase viewership
National Division – Denver, CO
Developed concepts & designs for the 3rd quarter, 2002 national campaign to be implemented by 23 systems across the U.S.
Concepts were also developed for TV and radio campaigns
United Artists Satellite Theatre Network (Regal Cinemeetings & Events)
Englewood, CO
Developed new positioning strategy, names, and taglines for the company and their services
Tested concepts in research focus groups
Developed trade show booth design and copy
Wrote copy for new brochures, FAQs, sales scripts
Directed photo shoot on premises for new company brochure
BCCA (Broadcast Cable Credit Association)
Northfield, IL
Produced marketing plan and materials to promote a national conference for CFOs in the media industry; developed tactics, timeline and budget for direct mail, banner ads and social media.
Developed plans, tactics, timelines and marketing materials to launch new credit check product to the national media industry.
Created marketing strategies, tactics, timelines, and budgets to increase membership in this professional, for-profit, credit organization; included industry print and banner ads, membership brochures and targeted mailings to industry executives.
United Leukodystrophy Foundation
DeKalb, IL
Developed new lengthy quarterly brochures for members of this international organization
Revised creative approach to better reflect Company brand
Experian Automotive
Schaumburg, IL
Developed strategic and tactical marketing plans and timelines for 2013
Implemented national eBay promotion
Managed creation of 2013 annual ad campaigns for Experian Automotive, plus their key product “AutoCheck”
Wrote/produced sales materials for online and print
Managed creation of trade show booth, copy/graphics, sales materials for major, national auto show
Peacock Engineering
Geneva, IL
Wrote/produced sales materials including ads, sales collateral
Managed local, creative agency to revise the Peacock web site
Nielsen
Schaumburg, IL
Created new “partner pavilion” at major Nielsen-sponsored trade show, which showcased technology partners
Developed conference themes, plus created and executed a social media marketing campaign for the annual conference
Charter Business
Denver, CO
Interim Director of Marketing, Central Region
Directed creative, marketing campaigns, agencies, media buys, budget and marketing timelines to increase the sale of Voice, Video and Data services to businesses in the Central Region
OfficeMax
Naperville, IL
OM Workspace (interior design business) – Created and produced an ad campaign, direct mail and radio spot to promote this service to the commercial interior office furnishings industry nationwide
OfficeMax Recruiting division – Developed the recruitment marketing campaign to hire 1,000 new staff members for new corporate division in the Chicago area; Campaign included ads, public relations, employee referral program and national online job boards
MFMA (Media Financial Management Association)
Chicago, IL
Produced marketing strategies, plans, and tactics to increase attendance at the MFM Annual Conference and increase association membership for this non-profit focused on financial and management executives in the media industry
Tactics included targeted mailings, industry ads, banner ads, Conference registration brochures and agenda booklets
Attendance increased by 52% in 2003 and over 37% in 2004
Columbia College Chicago
Chicago, IL
A member of the planning committee for the “Art of Home Tour” fundraiser
Responsible for planning, securing sponsors and recruiting, training and organizing 110 volunteers for this regional event
Sears
Hoffman Estates, IL
Worked with Sears corporate to develop strategy, advertising and public relations to staff 1,400 employees at 14 new concept “Sears Grand” stores launching in 12 U.S. cities
Recruited retail store managers and staff nationwide
International Channel Networks
Denver, CO
Implemented and coordinated more than 75 local promotions in 25 U.S. markets to promote 13 foreign language television channels in ethnic communities
In New York, 26% of sales calls to cable systems resulted from these promotions
Time Warner Cable
Kansas City, MO
Wrote and produced a series of radio commercials
Also wrote several TV commercials and print advertising to promote sales and increase viewership
National Division – Denver, CO
Developed concepts & designs for the 3rd quarter, 2002 national campaign to be implemented by 23 systems across the U.S.
Concepts were also developed for TV and radio campaigns
United Artists Satellite Theatre Network (Regal Cinemeetings & Events)
Englewood, CO
Developed new positioning strategy, names, and taglines for the company and their services
Tested concepts in research focus groups
Developed trade show booth design and copy
Wrote copy for new brochures, FAQs, sales scripts
Directed photo shoot on premises for new company brochure
Ericsson
Englewood, CO
Developed new concepts, wrote, designed and printed a sales brochure
Designed business to business direct mail piece for the Customer Management Solutions Group
Adelphia Communications
Coudersport, PA
Produced and implemented a new, all-company CSR sales incentive program launched in 300 cable systems nationwide
Trained more than 900 CSRs in the U.S. and Puerto Rico
Sales increased by 21% in the first three months following the implementation of the CSR incentive program
Tami is extremely knowledgeable and her presentation was outstanding! She found a way to make her material applicable to each and every business owner in the room (all who are from very different industries)
Before working with Tami, I had a clear understanding of how to use and navigate my own social media accounts, but was unsure of how to translate those skills to business accounts. Tami guided me through establishing, running, and most importantly, profiting from my social media business accounts. She's the best!
5 stars to Tami for her outstanding knowledge within social media marketing. She delivers outstanding value and helped my team of consultants Expedia CruiseShipCenters NorthShore in more ways than I can describe in a paragraph. Thank you Tami!
I am happy to say that the very first social media post that SC Marketing ran for me had more views than all of our previous years of social posting combined. In just a few weeks, we already have potential customers calling us from the social campaign that SC Marketing is running for us.
Thanks, Susan and Strategic & Creative Marketing Inc. for getting our story out to online publishing companies. And thank you for the great job of getting us on TV! You have done excellent work for us.
(Susan) can juggle many projects at one time and somehow maintain consistent quality in her work product. I have a high degree of respect for Susan both personally and professionally, and would gladly hire her again should the opportunity present itself.
Strategic & Creative Marketing provided our group with creative ideas and excellent material to effectively communicate our new community initiative – East Aurora H.S. Business Internship Program. This effort involved collaborating with schools, employers, students and parents and the communication strategy was critical for success. I highly recommend this organization for marketing and communication projects.
I never had to worry about a marketing project led by Susan. She is meticulous, she is thorough, and she has the highest expectation on herself and her work. Having worked with her at many different companies, I can attest to her marketing ability.
Social Media Posting
The examples shown below are social media posts created for our clients. These ongoing projects include creating custom graphics, videos, coupons, and events for social media content.
Emotional Appeal for our client, The Grande Law Firm, resulted in over 6,000 people reached:
Our client Mary Aregoni, owner of Saigon Sisters Restaurants, was featured on TV WGN Lunchbreak.
S/C Marketing is always happy be part of our client’s success stories. It’s easy to promote someone who is so good at their job!
S/C Marketing got these results for our client; Saigon Sisters with just a $15 ad buy on Twitter in just 3 days! Over 11,000 people saw this ad that we specifically targeted to customers within their buying area.
Susan MacNicol Speaking Biography
Detailed Career History:
Fulfilling a desire to work in the entertainment business, Susan MacNicol completed her B.A. degree in Chicago, then moved to Los Angeles and started her career in the film industry at Columbia Pictures, where she was tasked with marketing major Hollywood hits such as Terminator 2 and City Slickers. Her career then progressed to Television and she managed marketing for Sony Pictures Television with hits such as Seinfeld, Married with Children and Designing Women. Later, as Director of Marketing and PR at Samuel Goldwyn Studios, she established a new TV marketing department and supported the national marketing of The American Gladiators. An offer to work in Europe and the Middle East in the Satellite TV industry brought Susan to a marketing role based in Rome, Italy with frequent trips to Dubai. Later roles back in the U.S. included marketing and sales for Pay TV Provider STARZ Encore and an Internet services company, HSA, founded by Microsoft pioneer Paul Allen. In 2001, she opened her marketing firm and has completed both marketing and recruiting projects for industry leaders such as Johnson & Johnson, OfficeMax, Sears, Experian and Nielsen, along with small businesses and non-profits.
Speaking Topics
Marketing and Branding
Extensive experience in several industries and companies has provided Susan with extensive real-world knowledge to share with audiences about the importance of marketing and branding to build sales, and how to differentiate between the two. The risks she’s taken in her professional life inspire others who face difficult choices but must overcome personal and financial challenges to achieve success.
Recruiting, Landing that Dream Job
As a recruitment insider at several major corporations, Susan also shares knowledge and specific steps required to land job interviews and, ultimately, the job offer.
Recruitment Marketing and Employment Branding
This unique area combines both marketing and recruiting in an effort to attract the best talent in an ever-shrinking talent market. Susan provides an overview of why companies must employ these initiatives in order to recruit the top employees. She explains specific tactics to implement such as career page content, social media career pages and posts, Glass Door overviews, employee content including testimonials, social media posts, photos and videos.
Overcoming Obstacles for Personal Success
At age 9, Susan’s life unexpectedly changed when her parents moved the family to Damascus, Syria for her Father’s career and an opportunity to meet her extended family members. She spent the next 18 months experiencing life in a third world country, learning Arabic, and gaining a first-hand view of life in the Middle East without all the comforts of her previous American Childhood. This experience changed her worldview and had a lasting impact on her life. Susan also overcame many obstacles to excel in theatre programs during high school, obtain a college scholarship based on academics and theatrical performance, and ultimately follow her dreams to work in the film industry in Los Angeles, CA. Her climb up the corporate ladder in the highly-competitive entertainment industry, along with a marketing role based in Rome, Italy involving trips to Dubai and Damascus provide compelling stories about women succeeding in business, both domestically and internationally.
Publications & Articles
Recruitment Marketing – Hire the best with a strong Employment Brand, LinkedIn 2017
Past Presentations
Employment Branding – Build it and Attract Top Talent
Recruitment Marketing – Strategic Tactics to Share Your Employment Brand
The Marketing Pyramid – Building Strategy from the Ground Up
Effective Social Media Strategies for Business Success
Media Appearances
The Entrepreneur Way Podcast Dec. 2017
Christian Business Owners on Fire Podcast Nov. 2017
Susan MacNicol - PTAG 308 Parent Panel – Succeeding in AP and Honors Courses in High School
Clips
Marketing Material That Delivers The Right Message!
OM Workspace – Trade Ad
Aabcor Healthcare – Tabletop Backdrop
Custom Videos: Create Awareness and Improve Sales
Marketing Video for our client; Cash Flow Chicago; resulted in 24,000 views in less than a month on Facebook and led to their highest-selling event that generated their largest class of students.
Custom videos and media coverage helped Saigon Sisters in establishing their brand in the restaurant industry which ultimately resulted into improved sales. We can help your company deliver your message and get the results.
Social Media Videos
Social Media videos helped Saigon Sisters in establishing uniqueness of their brand in the Chicago-land restaurant industry. The innovative marketing strategy generated effective awareness and steady growth for Saigon Sisters. We can help you in projecting your uniqueness of your brand through various Social Media platforms.
Design A Dynamic Website That Delivers The RIGHT Message, Draws Visitors In & Converts Them To Customers!
Your website is the first impression that potential clients experience about your business. How it looks, navigates and what content and value it provides a visitor can make or break your business.
At S/C Marketing, we develop websites that are easy to navigate, have user friendly layouts and communicate the RIGHT message to your current clients and new prospects.
Here are some websites that we’ve developed for our clients:
We are able to achieve great website design results for our clients at ACR Restoration – Company that is dedicated to the restoration of residential and commercial properties damaged by water, wind, fire, and mold, as well as trauma scenes and other bio-hazard contamination.
Redesigning their website has helped Family Vision Development Center in reaching out to their target market and establishing their services in the community. We can help you deliver the RIGHT message to your customers and potential prospects.
We Develop Websites based on 10 Tips that Delivers Huge Sales!
Purpose & Clarity
Prior to creating a website, outline the purpose or goals of your website.
Usability / Mobile Friendly
Make sure the tabs and navigation are clear, easy to see, understand and use.
Ensure that your site is based on a well-planned wire frame so that it will also be compatible with mobile devices.
User-Focused
Make sure that your website is both functional and accessible. The copy should contain the main information that a visitor is interested in reading.
Plus, the design should enable visitors to quickly see key information and understand how to move around the site to find the content they are searching for.
Navigation
Develop an intuitive and easy-to-navigate website. It will make your users happy, reduce bounce rates and encourage them to visit the site again in the future.
Copy
Personalize content that builds credibility, augments the brand voice, develops relationships with target audiences, and helps them make an informed decision.
Include calls to action on the home page and some clear direction on the ideal action you want visitors to take.
Highlight your Value Proposition on your Home Page. Communicate your values and mission—not just what you’re selling.
Design
The website design should appeal to your target audience and present your company in a professional manner.
Make sure that your site design fits and reflects your brand. Colors, typography, graphics, and photos must all work together as a cohesive package that will continue to be relevant over time.
Ease of Updates and Content Management
Build your site with a Content Management System (CMS) which will allow for easy access and updates in the future.
SEO & Analytics
Ensure that when a person searches for your type of business, your site’s content is recognized by Google as an appropriate match and include your site URL within the first page (ideally) of the search results.
Incorporate tracking and site analytics programs to provide insight into what’s really happening on your website, from traffic metrics to keyword searches.
Blogs
Create informative blogs with content that is relevant to visitors, communicates your expertise and enables visitors to get to know your business and industry even better.
SSL Certificate
Secure Socket Layer (SSL) protocol is responsible for creating secure communication between a website and its visitors.
If these 10 elements resonate with you and you’re ready to create a website that clearly reflects your mission and values, plus showcases your products/services and unique Value Proposition, give us a call!
Create A Video Slide Show That Shares Your Message With Your Target Market
Whether it’s for a new product launch, quarterly campaign or special promotion, we create the Video Slide Shows that deliver awareness and sales results!
These short videos are economical, deliver a powerful impact and can be produced for less than $1,000 including script, production, music, photos and graphics.
We’ve been able to achieve great results with Video Slide Shows for our clients!
With the rapid growth of Digital Marketing, Video is the key to
Raising Brand Awareness, Promoting a Product/Service & Increasing Engagement!
Video can deliver 8 times more views and 1200% more shares on social than a regular picture!
Instead of spending thousands on an on-location video shoot with camera crew, and huge post-production costs,
Consider a Highly-Effective Video Slide Show!
Produce a brief & interesting video content that quickly communicates your message to digital audiences with short attention spans.
Choose topics and themes that provide compelling information for your target market.
Communicate your key messages in a manner that inspires and keeps your company “top of mind.”
,President
BTM Industries, Inc.